What Is Customer Research Service?

The assumptions of marketing managers about the customer purchase drivers and consumption behaviors and habits, is one of the reasons for firms failing to deliver their products to the market. Because validity of assumptions eliminated due to the changes in customers’ experience from using other products, competitors' advertisements and awareness raising. Therefore, research customer behaviors is a permanent activity for all companies.

Our Customer Research Model

The customer, whether intermediary or final, whether buy industrial or consumer products, is the ultimate decider of entire economic activity chain. Therefore, only products or services can be sold to customer as he/ she wants! Understanding complexities of customer's needs, attitudes, behaviors, satisfaction and loyalty requires research. By developing a comprehensive model, we consider impact of all factors related to the industry, market, product, distribution, advertising and brand, as well as macro factors in customer research. This comprehensive research approach will make our data reliable.

We Use Hybrid Research Methodology

for deep insights

Our Products

In order to expedite the delivery of Customer research services
we design different reports based on the needs of our customers.

PESTELI Analysis for Customer

Customer Segmentation Analysis

Per Capita Consumption (PCC) Estimation

Customer Purchase & Consumption Behavior Analysis

Customer Usage and Attitude (U&A) Analysis

Customer Satisfaction Analysis

Customer Loyalty Analysis

Segmentation, Targeting and Positioning (STP)

Who Are Our Customers?

We have ability to do research for various questions in industry.
So our customers have been categorized according to their questions.

Who want to know why customers prefer competitors' products or service

Who want to produce product or service for news segment of customer (internal or external)

Who want to determine customer opinions about their products or services

Who want to develop their product and service based on the needs, attitudes and behavior of customers

Who want to know why customers are not loyal to their product or service


Contact Us

We are with you from beginning of identifying issues to turning them into research objectives and execute project. For do that, just keep in touch with us.

Tel: +98 912 5062305
Email: info@bmrgroup.co
Address: Unit 102, No. 46, 7th East Golestan, 3th Baharestan, Bagheri Town, West Kharrazi H.W., Tehran, Iran